Is artificial intelligence really impacting digital marketing
As little as 10 years ago chatbots, Alexa, androids were just figments of our imagination. However, in 2018 these are no longer figments but reality. Now watches can track calories and Artificial Intelligence can predict customer’s move. Artificial intelligence is the intelligence which is shown by machines. One of the primary application of artificial intelligence is digital marketing. This has made immense news in distinct fields with its demands. The purpose of this article is to clarify whether artificial intelligence is really impacting digital marketing or not. For this purpose, we would firstly interpret the relationship between artificial intelligence and digital marketing. Further, we would discuss its impact on digital marketing. But before proceeding further let us first understand as to what does artificial intelligence mean. What is artificial intelligence? AI (artificial intelligence) refers to stimulation of human intelligence processes by machines. The process...