Why optimizing landing page of your website should be a major concern
Isn't it frustrating to see no traffic after all the hard work and spending a significant amount of time and money? One of the reasons for this can be non-optimization of the home page and landing page. A landing page is a crucial aspect in the businessman’s overall digital marketing campaign. A visitor who lands on the home page needs to instantly know what the business is selling and what makes the business stand apart from others. These act as a unique selling proposition as they guide the business in apprehending as to why they should prefer the business over the competitors. Before we advance with imbibing the importance, let us first perceive the basic terms. WHAT IS A LANDING PAGE? A landing page is a web page which allows the online visitor to capture a visitor’s information through a lead capture form. They can be clicked through and lead to another page such as the e-commerce site or lead generation based. The job of a good landing page is to induce the potential c...