Digital Upward

In this digital world, a website is a prerequisite for every business, big or small. An absence of an online presence results in losing a great opportunity.  These days having a small business website is not just about selling goods and services. It’s about providing something valuable to potential customers. An online presence through website and application of digital marketing strategies aids in competing with the competitors. Web Designing Company in Delhi can make your website at no cost much and business gets a marketing tool at the cost of a cappuccino in Starbucks. Still not sure about having a website for your business? Do not worry, the article below will help you to understand the significance. WHAT IS THE IMPORTANCE OF A WEBSITE FOR BUSINESS? If a business does not have a website, it misses out on opportunities to be identified by the customers.  For the following reasons, a business should have a website. PROVIDES A MAP AND DIRECTIONS TO COMPANY’S SHOP...

As little as 10 years ago chatbots, Alexa, androids were just figments of our imagination. However, in 2018 these are no longer figments but reality. Now watches can track calories and Artificial Intelligence can predict customer’s move. Artificial intelligence is the intelligence which is shown by machines. One of the primary application of artificial intelligence is digital marketing. This has made immense news in distinct fields with its demands. The purpose of this article is to clarify whether artificial intelligence is really impacting digital marketing or not. For this purpose, we would firstly interpret the relationship between artificial intelligence and digital marketing. Further, we would discuss its impact on digital marketing. But before proceeding further let us first understand as to what does artificial intelligence mean. What is artificial intelligence? AI (artificial intelligence) refers to stimulation of human intelligence processes by machines. The process...

Isn't it frustrating to see no traffic after all the hard work and spending a significant amount of time and money? One of the reasons for this can be non-optimization of the home page and landing page. A landing page is a crucial aspect in the businessman’s overall digital marketing campaign. A visitor who lands on the home page needs to instantly know what the business is selling and what makes the business stand apart from others. These act as a unique selling proposition as they guide the business in apprehending as to why they should prefer the business over the competitors. Before we advance with imbibing the importance, let us first perceive the basic terms. WHAT IS A LANDING PAGE? A landing page is a web page which allows the online visitor to capture a visitor’s information through a lead capture form. They can be clicked through and lead to another page such as the e-commerce site or lead generation based. The job of a good landing page is to induce the potential c...